What to Wear for your Business Portraits, Headshots, and Employee Photos A Complete Guide to Portrait Attire

Preparing for a professional photo shoot involves selecting attire that reflects your personal style while aligning with your professional image. Whether you're aiming for formal business portraits or more casual representations, choosing the right outfit and look is essential.

Above: Brand photography for a Zurich Law Firm

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General Recommendations

  • Fit and Comfort: It’s crucial to wear clothing that fits well and allows for comfortable movement. Ill-fitting attire can be distracting and may affect your confidence during the shoot, particularly in professional headshots and employee portraits. Always choose options that make you feel comfortable and confident.
  • Colors: Opt for solid colors that complement your skin tone. Mid-range to dark hues such as navy, charcoal, black, and dark brown are universally flattering. Avoid overly bright colors and busy patterns, as they can divert attention from your face. Light-colored shirts under darker jackets can create a pleasing contrast.
  • Accessories: Keep accessories minimal for a professional appearance. Simple jewelry and classic ties work best. Choose understated pieces that don’t overshadow your face—this is crucial for successful business portraits.

Formal Business Attire for Woman

  • Suits and Dresses: Plain-colored dresses or well-tailored suits in dark colors are ideal. Avoid low-cut or loose-fitting tops, as the photo will focus on the upper body. A contrasting scarf can add a touch of personality without being distracting.
  • Jewelry: Minimize jewelry to keep the focus on your face. If wearing earrings, ensure they are distinct from your hair. Avoid large dangling earrings or hoops. Necklaces should follow the neckline of your top and not be overly long.
  • Hair and Makeup: Style your hair neatly, opting for matte makeup to avoid shiny spots in photos. Avoid glossy lipstick, as it can create unwanted highlights. If you have anti-shine powder, be sure to bring it with you; otherwise, we will provide it to manage brightness and hot spots as needed.

Formal Business Attire for Men

  • Suits: Single-breasted, well-tailored suits in dark colors are ideal for maintaining professionalism in business headshots. They’re also less prone to wrinkling during the shoot.
  • Shirts and Ties: Choose light, solid-colored shirts that complement your suit. White is acceptable, but pastel colors like light blue can work even better in matching your complexion. Ensure your tie is properly tied and sits well; avoid overly flashy colors or patterns. If you need assistance with your tie, we can help you tie it in a style that suits you.
  • Grooming: Be cleanly shaven or have your beard neatly trimmed. If your appointment is in the afternoon, consider shaving mid-day to avoid a five o'clock shadow.

Business Casual and Creative Attire

For industries with a more relaxed dress code, it's essential to balance comfort with professionalism in employee portraits and casual headshots.

Business Casual Attire for Woman

  • Tops: Casual blouses, knit tops, or smart casual dresses in solid colors are suitable. Avoid overly bright colors or intricate patterns that may overshadow your features.
  • Bottoms: Unless we are specifically shooting a full or ¾ body portrait, this is not significant, since the portrait will only include the area extending a bit below your head and shoulders. If we are shooting a full-body portrait, tailored trousers, skirts, or dark jeans can be appropriate depending on your industry. Ensure they are clean and free of excessive wear.
  • Accessories: Incorporate understated accessories that reflect your personality without overwhelming the overall look.

Business Casual Attire for Men

  • Shirts: Collared shirts, like Oxfords or well-fitted polos in solid colors, work well. Avoid large logos or text that can be distracting.
  • Trousers: Unless we are specifically shooting a full or ¾ body portrait, this is not significant; the focus will be primarily above the waist. If we are shooting a full-body portrait, chinos or tailored trousers in neutral tones are appropriate; ensure they’re wrinkle-free.
  • Layers: A casual blazer or well-fitted sweater can elevate your look without making it too formal.

Final Tips for your Portrait Session

  • Preparation: Try on your chosen outfit before the shoot to ensure it fits well and makes you feel confident. This can help you identify any adjustments needed ahead of time.
  • Wrinkle-Free: Ensure your clothes are wrinkle-free for your session.
  • Outfit Options: If you are unsure about your clothing selection, feel free to bring an additional outfit, jacket, or tie, and we can assist you in making the best choice before your session.
  • Rest: A good night's sleep before your photo shoot can help you look refreshed and at your best.

By following these guidelines for your portrait session, you’ll be well-prepared to present yourself professionally and authentically. Confidence in your appearance translates into stunning portraits that genuinely reflect your personality and professionalism.

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